THE COMPANY
inside design is a multi-faceted company dedicated to promoting design through product development, special events and educational media. The company is spear-headed by Grace Jeffers and Jim Huff: who, between them, have been covered and quoted in numerous national and international design magazines, newspapers and television programs, including Interior Design, Metropolitan Home, Wallpaper, Newsweek, Time, and The New York Times. Their far-ranging honors include The Chicago Athenaeum "Good Design" award, The Metropolitan Home Modernism Award and the National Trust for Historic Preservation's Merit Award. The eclectic projects to their credit include a retail store, the formation of a historic house museum, exhibitions, lecture series, design prototypes and collections of furniture, objects and materials. In addition inside design also functions as a design talent management agency, a source for connecting with some of todays freshest designers, including many of the designers who have made inside design projects possible.

THE VISION
inside design will forge a meaningful connection between people and the man-made world we live in. Our goals are...

...to break new ground in terms of design coverage and design development
...to build meaningful connections between people and the man-made world
...to produce design literate public.
...to help people understand what good design is.
...to show people how design affects their lives.
...to create excitement about objects, materials, places, spaces.
...to demystify uncommon or conceptual design.
...to focus on connoisseurship, content and issues.
...to empower consumers by making them connoisseurs.
...to never alienate and always educate and inspire.

IN THE PRESS
inside design will be posting new press content soon...